Which candy product launch revolutionized the market in 1996 by adding an interactive element to a traditional sweet, creating a new 'play with your food' subcategory?

In the competitive world of confectionery products, companies constantly innovate to capture consumer attention. One revolutionary product launch changed how consumers interact with a classic candy format, creating an entirely new subcategory that generated over $100 million in its first year. Test your knowledge about this groundbreaking candy innovation that combined traditional appeal with interactive elements.

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