Which major retail chain conducted extensive linguistic research to create its private label brand name 'Threshold' because the word evokes specific psychological reactions in shoppers?

The language used in retail marketing isn't random—it's carefully crafted to influence consumer behavior. From product names to promotional slogans, linguistic choices can significantly impact sales. This poll explores how major retail chains have utilized linguistics and language psychology in their branding and customer engagement strategies. Test your knowledge about the fascinating intersection of language science and retail marketing!

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Target
Walmart (with their 'Great Value' brand)
Amazon (with their 'Amazon Basics' line)
Costco (with their 'Kirkland Signature' products)