Which innovative advertising campaign is credited with saving the Broadway musical 'Hamilton' from early closure by targeting non-traditional theater audiences through social media and digital content strategies?

In the competitive world of Broadway productions, marketing strategies can make or break a show's success. One particular advertising campaign revolutionized how theatrical productions are promoted, creating unprecedented buzz and transforming a struggling show into a cultural phenomenon. This campaign broke traditional performing arts marketing conventions and set new standards for audience engagement. Test your knowledge of this landmark moment in performing arts marketing history!

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The 'Ham4Ham' lottery performances outside the theater, which went viral on YouTube and created accessible entry points for new audiences
The 'My Shot' campaign, which partnered with educational institutions to bring students to special performances
The 'Room Where It Happens' initiative, featuring celebrity endorsements from politicians and film stars
The 'Revolution' marketing strategy, which focused exclusively on traditional theater publications and Broadway insider magazines