Which customer engagement innovation, first implemented by the Royal Opera House in 2018, resulted in a 27% increase in repeat attendance within a single season?

The performing arts sector faces unique challenges in audience engagement and retention. Many theaters, dance companies, and concert venues are embracing innovative retail strategies to enhance the customer experience beyond just the performance itself. This poll tests your knowledge about a groundbreaking audience engagement strategy that revolutionized how performing arts venues interact with their patrons.

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