Which celebrity's brand strategy included creating a 'drops' model for their cosmetics line, generating $100M+ in sales within minutes of each product launch?

Celebrity endorsements and personal brands have transformed the retail landscape. From makeup lines to clothing collections, famous personalities leverage their influence to create billion-dollar empires. This trivia question explores how one celebrity strategically built their brand into a retail powerhouse through innovative product development, strategic partnerships, and customer engagement. Test your knowledge of celebrity brand strategy in the modern retail ecosystem!

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Kylie Jenner with Kylie Cosmetics, pioneering limited-release product 'drops' that created artificial scarcity and FOMO
Rihanna with Fenty Beauty, focusing on inclusive shade ranges rather than limited releases
Lady Gaga with Haus Laboratories, emphasizing artistic expression over limited availability
Jessica Alba with Honest Company, prioritizing subscription-based recurring revenue instead of one-time purchases