Which bestselling book series pioneered the use of midnight release parties as a major retail promotion strategy, creating a global phenomenon that transformed book launch events?

The publishing industry has evolved dramatically in how it launches and promotes new books. From traditional bookstore signings to elaborate multimedia campaigns, publishers are constantly innovating to capture reader attention. This poll tests your knowledge of notable book launch strategies that changed the literary retail landscape and influenced how publishers connect books with audiences. How well do you know the revolutionary product launches that shaped modern literary marketing?

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Harry Potter series by J.K. Rowling
Twilight series by Stephenie Meyer
The Hunger Games trilogy by Suzanne Collins
A Song of Ice and Fire series by George R.R. Martin