Which major entertainment franchise launched the first widely-accessible VR retail experience that allowed fans to virtually 'try on' costumes from the franchise in major department stores?

Virtual reality is transforming how we experience pop culture products and entertainment. From trying on virtual clothes to exploring fictional worlds, VR is creating immersive retail experiences that were once just science fiction. Test your knowledge about a groundbreaking moment when pop culture and retail VR technology collided to change how fans experience their favorite franchises.

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Star Wars (Disney) with their 'Force Fit' VR mirrors (2016)
Marvel (with Stark Industries branding) in their 'Superhero Yourself' experience (2017)
Harry Potter (Warner Bros) with their 'Wizarding Wardrobe' VR stations (2015)
Pokémon with their 'Trainer Transformation' AR dressing rooms (2018)