Which major film studio first introduced eco-friendly DVD packaging that reduced plastic usage by 80% while featuring augmented reality elements that connected physical media to digital experiences?

The film and television industry has undergone massive changes in how its products are packaged and presented to consumers. As streaming services gained dominance, physical media packaging evolved dramatically. This trivia question focuses on how one major studio adapted its packaging strategy during this transition period to maintain relevance in a changing market landscape.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Warner Bros. with their 'Digital Bridge' packaging (2012)
Universal Pictures with their 'EcoVerse' cases (2014)
Disney with their 'GreenScreen' initiative (2013)
Sony Pictures with their 'EcoConnect' packaging (2015)