Which failed product launch is often cited as the beginning of the end for Blockbuster Video's dominance in the home entertainment market?

In the competitive world of film and television, not every product launch goes according to plan. Streaming services, theater technologies, and viewer experiences have transformed dramatically over the years. Some innovations have revolutionized how we consume content, while others crashed and burned spectacularly. This trivia question focuses on one of the most infamous product launch failures in the entertainment industry that significantly impacted a once-dominant company.

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Blockbuster Online, their 2004 DVD-by-mail service that arrived years after Netflix had established market dominance
Total Access, their 2006 hybrid online/in-store rental program that confused customers and cannibalized store profits
Blockbuster Movie Pass, their 2011 streaming service partnership with Dish Network that launched after Blockbuster's bankruptcy
Blockbuster Entertainment Awards, their 1994-2001 attempt to create a film awards show that failed to capture public interest