Which gaming retailer first pioneered the 'interactive experience zones' concept, where customers could test VR games before purchase in dedicated store areas with professional guidance?

Retail innovation in gaming has transformed dramatically with immersive in-store experiences. Major gaming retailers have adopted various strategies to keep physical stores relevant in a digital age. This poll tests your knowledge about how gaming retailers have innovated their customer experience to drive foot traffic and create unique value propositions that online stores cannot match.

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GameStop with their PowerPlay Zones (2018)
Microsoft Store with their Xbox Arena spaces (2017)
Best Buy with their Immersion Labs (2019)
Nintendo's Experience Centers (2016)