Which 1982 film featured a groundbreaking product placement that increased the featured candy's sales by over 65%, establishing product placement as a major marketing strategy in Hollywood?

Product placement has become a ubiquitous strategy in film and television, with brands paying millions to have their products featured on screen. From Apple products in practically every modern show to Coca-Cola in American Idol, this marketing technique generates billions in revenue annually. But when did this practice first gain significant attention in Hollywood? Test your knowledge of this film industry marketing milestone!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
The Toy (Coca-Cola)
Rocky III (Nike shoes)