Which renowned architecture firm underwent a major rebranding in 2019, changing its name after 43 years to reflect its evolution from a founder-centric practice to a collaborative global design studio?

In the competitive world of architecture firms, brand identity plays a crucial role in distinguishing studios from one another. Beyond the buildings themselves, many prominent architectural practices have developed distinctive visual identities and marketing strategies to build recognition. This poll tests your knowledge about a significant brand identity transformation in the architectural world that changed how firms present themselves to clients and the public.

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Foster + Partners became Foster Design Collaborative
Kohn Pedersen Fox became KPF Design
Skidmore, Owings & Merrill became SOM Studio
Perkins+Will became Perkins&Will (removing the plus sign and adding an ampersand)