Which Broadway musical first pioneered the strategy of releasing a concept album BEFORE the show premiered, creating unprecedented pre-opening buzz and essentially launching the show as a product before it existed?

The performing arts industry has seen numerous innovative product launches over the years, with some theatrical productions breaking new ground in how they market and position themselves. One Broadway musical in particular revolutionized theatrical marketing with an unconventional product launch strategy that changed how performing arts are promoted. Test your knowledge about this landmark marketing moment in theater history.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Jesus Christ Superstar
Hamilton
Les Misérables
The Phantom of the Opera