Which positioning strategy did Airbnb specifically adopt in Japan to overcome cultural barriers to its home-sharing model?

In today's globally connected marketplace, brands often position themselves differently across geographic regions to account for cultural preferences, local competitors, and regional consumer behaviors. This trivia question explores how a well-known brand adapted its positioning strategy for success in a specific geographic market. Understanding these nuanced approaches reveals the sophisticated thinking behind successful global brand management.

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Emphasizing cleanliness and safety protocols with a certification program unique to Japan
Focusing primarily on business travelers with extended-stay corporate packages
Positioning as luxury accommodations only, avoiding the sharing economy messaging
Rebranding completely under a Japanese name with no reference to the global Airbnb brand