Which 1977 film pioneered the modern movie merchandising industry when its creator retained merchandising rights instead of taking a higher director's fee?

The film industry has continuously evolved not just in storytelling but also in how movies are marketed and merchandised to audiences. One particular retail innovation transformed how studios approach film promotion and created entirely new revenue streams. Test your knowledge about this game-changing retail strategy that forever altered the business of blockbuster filmmaking.

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Star Wars
Close Encounters of the Third Kind
Superman
Jaws