Which innovative digital marketing campaign helped the Broadway musical 'Hamilton' break box office records in 2015-2016?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market shows and engage with audiences. From virtual reality previews to sophisticated audience analytics platforms, technology has changed how productions connect with theatergoers. Test your knowledge about how Broadway and other performing arts venues have embraced digital marketing innovations!

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Ham4Ham: Free pre-show performances streamed on YouTube that generated millions of views and social media buzz
Virtual reality app that allowed users to 'attend' the first 15 minutes of the show from home
Interactive Instagram filter that transformed users into Alexander Hamilton with period-appropriate attire
AI-generated personalized emails that created custom show recommendations based on Spotify listening history