Which major corporation's brand storytelling famously centers around the traditional Japanese concept of 'Kaizen' (continuous improvement)?

Brand storytelling is increasingly incorporating cultural traditions to create authentic connections with consumers. Companies that successfully weave cultural heritage into their brand narratives often create lasting impressions and deeper customer loyalty. This poll tests your knowledge of a famous example where cultural traditions became central to a brand's identity and storytelling approach.

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Toyota
Samsung
Unilever
Procter & Gamble