Which global beverage brand saw a 30% sales increase in Japan after redesigning its packaging to feature sakura (cherry blossom) designs during the annual hanami season?

In today's global marketplace, cultural traditions significantly influence packaging design strategies. Brands that successfully incorporate cultural elements into their packaging can forge deeper connections with consumers and showcase respect for heritage. This trivia question explores a famous example of culturally-sensitive packaging design that dramatically impacted a brand's success in a specific market.

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Coca-Cola
Starbucks
Pepsi
Suntory