Which celebrity's cosmetics brand collaboration set a retail record by selling out completely within 90 seconds of its online launch in 2019?

Celebrity brand partnerships have revolutionized retail marketing strategies, creating unprecedented buzz and sales records. From makeup lines to athletic wear, these collaborations merge star power with retail innovation, often creating limited-edition products that sell out within minutes. Test your knowledge about one of the most successful celebrity retail collaborations that changed industry expectations!

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Kylie Jenner's collaboration with Ulta Beauty
Rihanna's Fenty Beauty x Sephora limited edition collection
Lady Gaga's Haus Laboratories Amazon exclusive launch
BTS's collaboration with VT Cosmetics for their special edition makeup line