In what year did REI become a consumer cooperative, allowing customers to become member-owners with voting rights and annual dividends?

REI (Recreational Equipment, Inc.) stands as one of the most respected outdoor retailers globally, with deep connections to nature conservation and environmental stewardship. But how well do you know the origins and evolution of this nature-focused cooperative? This trivia question tests your knowledge about a pivotal moment in REI's development that shaped its unique position in the outdoor retail industry.

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1938
1954
1967
1972