Which wildlife conservation organization first launched a successful e-commerce platform that donates 100% of profits to protecting endangered species in their natural habitats?

Test your knowledge about the intersection of wildlife conservation and e-commerce innovation! Many conservation organizations have embraced digital retail to fund their missions, but which platform truly pioneered the model that others now follow? This question explores how technology and retail innovation have transformed wildlife conservation fundraising in the digital age.

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World Wildlife Fund's 'WWF Market' (1998)
Wildlife Conservation Society's 'WCS Shop' (2001)
The Wild Foundation's 'Wild Store' (1995)
Conservation International's 'CI Marketplace' (1999)