Which celebrity entrepreneur fundamentally changed direct-to-consumer retail by launching a beauty brand that generated $100M+ in sales within 40 days through a revolutionary online-first, social media marketing approach?

Beyond their fame in entertainment, many celebrities have transformed the retail landscape with innovative business ventures. These famous entrepreneurs have introduced groundbreaking approaches to brand identity, e-commerce, and retail experiences. This trivia tests your knowledge about which celebrity pioneer disrupted traditional retail models with their forward-thinking business strategy. Can you identify the famous face behind one of retail's most influential modern transformations?

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop