Which geographic market research innovation from the 1990s revolutionized retail location strategy by allowing businesses to visualize customer distribution patterns?

Geographic market research has evolved dramatically over the centuries, from early trade route mapping to today's sophisticated geospatial analytics. This poll tests your knowledge about a pivotal moment in the development of location-based market research that fundamentally changed how businesses understand consumer behavior across different regions.

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Geographic Information Systems (GIS) integration with point-of-sale data
International Consumer Behavior Index (ICBI)
Regional Economic Activity Mapping (REAM)
Demographic Opportunity Zone Analysis (DOZA)