Which major company faced significant backlash when changing its iconic blue packaging to white in 2009, only to revert back after sales dropped by an estimated $20 million?

Beyond logos and slogans, colors are powerful brand assets that trigger instant recognition and emotional responses. Research shows color increases brand recognition by up to 80%. This trivia tests your knowledge of a pivotal moment when a major brand made a controversial color change that initially faced consumer backlash but ultimately strengthened its market position. How well do you know the strategic decisions behind the visual identities that shape our economy?

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Tropicana (PepsiCo)
Coca-Cola
Pepsi
Gatorade