Which Broadway musical is credited with transforming theatrical merchandising by creating the first dedicated retail store for a show, setting new standards for performing arts product branding?

The performing arts industry isn't just about what happens on stage - it's also a retail powerhouse! Broadway shows and major theatrical productions have developed sophisticated merchandise strategies, creating iconic brands and retail experiences for theater enthusiasts. Test your knowledge about the business side of theatrical merchandising and see if you can identify which Broadway show revolutionized theatrical retail.

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The Phantom of the Opera
The Lion King
Wicked
Hamilton