Which innovative marketing strategy first gained widespread adoption among architecture firms around 2015-2017, revolutionizing how they showcased projects to clients?

In the competitive world of architecture, firms must constantly innovate their marketing strategies to showcase their design philosophy and attract clients. This trivia question focuses on a groundbreaking marketing approach that transformed how architecture firms present their work to potential clients. Test your knowledge of how the business side of architecture has evolved in the digital age!

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Virtual Reality (VR) walkthrough experiences of unbuilt designs
Subscription-based project catalogs for potential clients
Architect-client matching algorithms
Blockchain-certified design ownership records