Which major fashion retailer launched the 'Artisan Project' that partners with craftspeople from over 20 countries to preserve traditional techniques while creating modern products?

Traditional cultural practices are finding new life in modern retail through innovative approaches to brand storytelling and product design. Companies are increasingly incorporating cultural heritage elements into their brand identities, creating authentic connections with consumers while preserving traditions. This trivia question explores how one major brand has successfully blended cultural traditions with modern retail strategy.

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Anthropologie
Zara
H&M
Uniqlo