Which sports retailer was the first to implement an augmented reality (AR) mobile app that allows customers to virtually try on shoes and visualize how sports equipment would perform in real-world conditions?

Augmented reality is transforming how sports enthusiasts shop for equipment and apparel. Major sports retailers are investing heavily in AR technologies that allow customers to virtually try on products, test equipment performance, and visualize how items would look in their training environment. This innovation is reshaping the sports retail landscape, but which company pioneered this technology in the sports industry?

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Nike with their Nike Fit AR technology
Adidas with their AR Try-On platform
Under Armour with their UA Virtual Test Zone
Dick's Sporting Goods with their ScoreCard AR Experience