Which global retailer launched the 'Cultural Heritage Collection' in 2019, featuring products designed by artisans from indigenous communities with a profit-sharing model that returns 15% of proceeds to the communities?

Traditional cultural practices are increasingly being incorporated into modern retail strategies as brands seek to connect with consumers through authentic cultural experiences. From festival-specific product lines to partnerships with cultural institutions, retailers are finding innovative ways to honor traditions while driving sales. This poll tests your knowledge about how major brands have incorporated cultural traditions into their retail innovations.

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Anthropologie
Uniqlo
West Elm
Zara