Which linguistic naming technique did Amazon founder Jeff Bezos deliberately use when selecting his company name to gain a strategic advantage in alphabetical listings?

In the intersection of linguistics and retail branding, companies often employ fascinating language techniques to create memorable brand identities. Language choices in retail naming can significantly impact consumer perception, recognition, and loyalty. This trivia explores how linguistics principles are strategically applied in successful retail branding to create distinctive market positions through carefully crafted names.

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Starting with 'A' to appear first in directories and alphabetical listings
Using a palindrome (word that reads the same backward and forward)
Incorporating a phonological stop consonant for better brand recall
Creating a portmanteau by blending two existing words