Which company deliberately chose blue as its brand color for laboratory equipment after discovering this color had the psychological effect of increasing trust in scientific results?

In the world of inventions and discoveries, branding plays a crucial role in how scientific innovations are perceived and remembered. Some of the most groundbreaking products in history have become synonymous with their distinctive brand colors, creating visual identities that transcend generations. This trivia challenge tests your knowledge about the fascinating connection between color psychology and iconic scientific inventions that changed our world.

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Zeiss (1846), which found blue created an association with precision and optical clarity
Fisher Scientific (1902), which conducted one of the first color psychology studies for laboratory environments
Beckman Instruments (1935), which used blue to differentiate its pH meters from competitors' red devices
Leica Microsystems (1921), which adopted blue after research showed it improved focus during microscopy sessions