Which sporting goods company pioneered the 'direct-to-consumer' retail model in the 1990s, bypassing traditional retailers and creating a blueprint that many sports brands follow today?

The sporting goods industry has undergone remarkable transformations in how products are marketed and sold. This trivia question explores a pivotal moment in sports retail history that changed how athletes and fans access equipment and apparel. Test your knowledge about innovative retail strategies that shaped the modern sports marketplace!

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Nike with their first Nike Town concept stores
Dell Computers (applying their PC sales model to their short-lived sports division)
Under Armour, selling moisture-wicking shirts directly to football teams
Adidas through their early online store experiments