Which psychological principle did Taylor Swift most notably leverage in her rebranding following the 2016 Kanye West controversy?

Famous people have mastered the art of personal branding, often applying sophisticated consumer psychology principles without explicitly saying so. Their brand partnerships, social media presence, and public image are carefully crafted to trigger specific psychological responses from their audience. This poll tests your knowledge about a fascinating psychological technique that a major celebrity successfully employed to transform their brand perception.

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Narrative Transportation - reclaiming her story by creating the 'Reputation' album that transformed negative press into a compelling personal narrative
Mere Exposure Effect - increasing her social media presence to normalize her image through repeated, neutral exposures
Confirmation Bias - targeting only her existing fanbase with content that reinforced their positive perceptions of her
Scarcity Principle - deliberately reducing public appearances to create a perception of exclusivity around her brand