Which celebrity beauty brand collaboration set a record by selling out completely within 90 seconds of its initial 2018 launch, crashing Sephora's website?

In recent years, retail brands have increasingly partnered with celebrities to create exclusive product lines that generate massive buzz in pop culture. These collaborations often lead to record-breaking sales and cultural phenomena, changing how consumers interact with both the brand and the celebrity. Test your knowledge about one of the most successful celebrity-retail partnerships that transformed the beauty industry landscape!

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Fenty Beauty x Rihanna's 'Pro Filt'r' foundation line
Kylie Cosmetics x Jordyn Woods 'JORDY' collection
KKW Beauty x Mario Dedivanovic 'Artist & Muse' collection
Lady Gaga's Haus Laboratories Amazon exclusive launch