Which famous astronomy brand pioneered the 'star party' retail strategy in the 1970s, revolutionizing how telescopes were sold by organizing public viewing events?

The astronomy industry has seen significant retail innovations and marketing strategies over the decades. From telescope manufacturers to space tourism companies, astronomical brands have used various techniques to capture public imagination. This trivia question focuses on a famous retail strategy employed by one of astronomy's most recognizable brands. Test your knowledge of the intersection between astronomy retail and marketing history!

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Celestron
Meade Instruments
Orion Telescopes
Sky-Watcher