How long did 'New Coke' remain on the market before the Coca-Cola Company was forced to bring back the original formula as 'Coca-Cola Classic'?

In the history of retail and product development, some failures stand out as legendary cautionary tales. One of the most notable product launches that went terribly wrong occurred in 1985 when a major beverage company decided to replace its flagship product. This decision led to one of the most significant consumer backlashes in retail history and became a textbook example of what not to do when reformulating a beloved product. Test your knowledge about this famous product development disaster!

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77 days
6 months
1 year
18 months