Which ancient civilization established the first documented merchant guild that facilitated collaborative trading partnerships similar to modern brand collaborations?

Throughout history, even ancient civilizations understood the power of collaboration and co-branding. Merchants from different regions would often form alliances to expand their reach and increase their market presence. These early brand collaborations shaped trade routes and influenced cultural exchange. Test your knowledge about the oldest recorded merchant partnership that functioned similarly to modern brand collaborations!

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• The Phoenicians with their 'Purple Partnership' trading network (1500 BCE)
• The Mesopotamian 'Tamkārum' merchant associations in Ur and Babylon (2000 BCE)
• The Egyptian 'Royal Consortium of Traders' under Pharaoh Thutmose III (1479 BCE)
• The Chinese 'Silk Road Alliance' during the early Han Dynasty (206 BCE)

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