Which religious publishing innovation became famous for its 'One Million Bibles in One Year' marketing campaign that revolutionized sacred text distribution in the 1990s?

In the digital age, religious publishers have transformed how sacred texts are marketed and distributed. From illuminated manuscripts to smartphone apps, the evolution of religious product marketing reflects both technological innovation and changing spiritual practices. This trivia question explores a groundbreaking marketing campaign that changed how a major sacred text reached new audiences in the modern era.

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Gideons International's Hotel Bible Placement Program
The Green Bible with sustainable packaging and eco-friendly materials
YouVersion Bible App's freemium digital distribution model
The NIV Adventure Bible's child-focused marketing strategy with interactive elements