Which customer loyalty innovation, first implemented by Cokesbury Christian bookstores in 2015, revolutionized religious retail by combining spiritual practice with purchase rewards?

Religious bookstores and faith-based retailers face unique challenges in building customer loyalty in an increasingly digital marketplace. Beyond transactions, these specialized retailers must honor spiritual values while implementing modern loyalty strategies. This trivia question explores an innovative loyalty program that transformed how faith-based retailers connect with their communities. Test your knowledge about the intersection of spiritual commerce and customer retention!

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The 'Faith Journey' program that donated 10% of points earned to a customer's chosen religious charity
The 'Scripture Rewards' system where customers earned points by submitting Bible verse memorization videos
The 'Community Circle' program that gave bonus points for bringing new members to local worship services
The 'Sabbath Special' that offered double loyalty points on designated holy days