Which major dictionary publisher launched an innovative retail loyalty program in 2018 that rewarded customers with 'word points' based on the linguistic complexity of their purchases?

In the world of language and linguistics, product naming and branding can make or break a company's success. Linguistics experts are often hired as consultants for major product launches to ensure names have positive connotations across cultures, are memorable, and align with brand identity. This poll tests your knowledge of how linguistics expertise has shaped some of the most successful product launches in retail history.

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Oxford University Press with their 'Lexical Rewards' program
Merriam-Webster with their 'WordBuilder' program
Cambridge Dictionary with their 'Etymology Elite' program
Collins Dictionary with their 'Linguistic Levels' program