Which e-commerce strategy did Amazon uniquely implement when first expanding into the challenging Indian market in 2013?

Test your knowledge about how major e-commerce platforms have strategically expanded across different geographic regions! Understanding regional market entry strategies is crucial for global retail success. Different cultures, regulations, and consumer behaviors require tailored approaches when expanding e-commerce operations internationally. How well do you know the geographic expansion stories of major online retail platforms?

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Created a marketplace-only model without direct retail to navigate FDI restrictions
Acquired Flipkart as its entry strategy to gain immediate market share
Launched with primarily Amazon-branded products to establish brand identity
Implemented cash-on-delivery as the only payment option for the first year