Which groundbreaking 1999 film pioneered viral marketing by creating a fake website about missing students that many viewers believed was real?

The film industry isn't just about making great movies—it's also about selling them! Some of the most innovative advertising campaigns in history have come from Hollywood studios trying to create buzz around their latest releases. Test your knowledge of these famous marketing strategies that transformed good films into cultural phenomena and box office sensations.

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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