Which Broadway musical pioneered the first-ever digital lottery ticket system that transformed audience engagement and became a model for theater loyalty programs worldwide?

The performing arts industry, particularly Broadway and theater productions, employs sophisticated marketing strategies to attract audiences. Behind the glitz and glamour lies careful consumer behavior analysis, targeted campaigns, and innovative loyalty programs. This poll tests your knowledge about one of the most revolutionary marketing approaches in Broadway history that changed how theaters build audience relationships.

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Hamilton (2015)
The Book of Mormon (2011)
Wicked (2003)
The Lion King (1997)