Which traditional cultural celebration led to the most significant retail sales growth globally in 2022, with brands creating specific marketing campaigns that resulted in a 34% year-over-year increase in related merchandise?

Cultural celebrations and festivals are goldmines for retail branding and marketing strategies. Successful brands understand how to respectfully incorporate cultural traditions into their marketing campaigns while avoiding appropriation. This trivia tests your knowledge about how major brands have leveraged cultural celebrations in their marketing strategies and the impact these campaigns have had on retail growth.

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Lunar New Year (Chinese New Year)
Diwali (Festival of Lights)
Day of the Dead (Día de los Muertos)
Eid al-Fitr (End of Ramadan)