Which historic change did the Guinness World Records brand make in 2000 that revolutionized how people engage with record breaking?

The Guinness Book of World Records has evolved from a simple reference book to a global authority on record-breaking achievements. Beyond just certifying amazing feats, it has become a powerful brand with a fascinating history. This trivia question explores a pivotal moment in the brand's development that transformed how we interact with world records.

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Launched their first interactive website allowing online record applications
Introduced the first Guinness World Records television show
Created the first Guinness World Records theme park attraction
Released the first Guinness World Records video game