Which global outdoor apparel brand pioneered the concept of in-store rock climbing walls in their retail locations, forever changing the experiential retail landscape?

The world's most iconic retail brands often create flagship stores in strategic locations to showcase their brand identity and create immersive customer experiences. These flagship destinations become retail landmarks and tourist attractions, blending geographical significance with retail strategy. Test your knowledge about where these retail innovations first took root!

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REI (Recreational Equipment, Inc.)
The North Face
Patagonia
Columbia Sportswear