Which celebrity-brand collaboration broke e-commerce records by selling out $1 million worth of product in under 2 minutes during its 2019 launch?

The world of retail has been transformed by strategic celebrity partnerships that leverage star power for brand positioning and product promotion. These collaborations often generate massive buzz, drive sales, and create cultural moments. Test your knowledge about some of the most impactful celebrity brand collaborations that changed the retail landscape and set new standards for influencer marketing.

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• Rihanna's Fenty Beauty with LVMH
• Kylie Jenner's Kylie Cosmetics x Travis Scott collection
• Lady Gaga's Haus Laboratories with Amazon
• Beyoncé's Ivy Park with Adidas

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