Which retail innovation by Celestron's CEO Tom Johnson in the 1970s revolutionized telescope marketing and dramatically increased amateur astronomy adoption?

The astronomy product market has transformed dramatically over the past decades, with innovative retail strategies and product design reshaping how consumers connect with the cosmos. This poll explores a fascinating chapter in astronomical retail history that changed how telescopes were marketed and sold to amateur astronomers. Test your knowledge about the retail revolution that made astronomy more accessible to the general public!

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The introduction of 'Star Parties' - in-store events where customers could test telescopes before purchasing
The Schmidt-Cassegrain telescope design with orange tube branding, creating an instantly recognizable product identity
The 'Celestial Subscription' program - monthly payments that made premium telescopes more affordable
The 'Astronomer's Shopping Network' - the first dedicated TV channel for astronomy product demonstrations