In 1995, M&M's made a pivotal branding decision that significantly impacted their marketing strategy. What was this change that transformed how consumers related to their colorful candies?

M&M's chocolate candies have been a beloved treat worldwide for decades, but their marketing strategy has been just as colorful as the candies themselves. This poll tests your knowledge about a significant turning point in M&M's brand history that revolutionized how the company positioned its product and created memorable advertising that continues to influence their marketing today.

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They introduced personified M&M's characters with distinct personalities for each color
They launched their first online store, becoming one of the earliest food brands with direct-to-consumer e-commerce
They pioneered the first mass customization platform allowing customers to select specific colors and print messages on candies
They introduced the first augmented reality packaging that let consumers play games with virtual M&M's characters