Which celebrity is credited with pioneering the modern celebrity fragrance industry in 1987, creating a business model that countless stars have since followed?

Before celebrity endorsements became commonplace, certain famous individuals took their influence a step further by creating their own product lines. Some of these ventures became wildly successful brand empires, while others faded quickly. This trivia question focuses on a groundbreaking moment in celebrity product development that changed how we view famous people as entrepreneurs and brand builders.

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• Elizabeth Taylor with 'Passion'
• Michael Jordan with 'Jordan'
• Madonna with 'Truth or Dare'
• Paul Newman with 'Blue Eyes'

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